Frequency Paradox

Many times I've had people ask me what the right frequency of mailing is.

I've always said that the right frequency ends up being marketer discretion. In almost any case, sending more mail will make you more money. At least in the short run. At some point it seems like too much and people "feel like a spammer". That is generally the cutoff point. (You could try to run a rigorous test of unsubscribe and LTV, but I see few willing to do that.)

Seth Godin has a nice post on the topic today. See

http://sethgodin.typepad.com/seths_blog/2007/12/frequency-frequ.html

Responsys and Intrawest Win 2007 NCDM Database Excellence Award in Multichannel Marketing

Dec 11, 2007 14:11 ET

Leading Resort Company Intrawest Delivers a Winning Customer Experience Through Email, Direct Mail and Call Center

LAS VEGAS, NV--(Marketwire - December 11, 2007) - NCDM 2007 -- Responsys, a leading global provider of on-demand email and marketing automation solutions, and Intrawest, the world leader in experiential destination resorts, announced today they have won the prestigious National Center for Database Marketing (NCDM) Database Excellence Award for outstanding achievement in the Multichannel Marketing category.

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